Investment funds that are simply better

Simplicity is a nonprofit, 100% online investment manager that only charges members what it costs, nothing more.

Your investments could make you a lot more.


Here's our new model

Simplicity NZ Ltd is a not for profit company.
100% owned
by The Simplicity Charitable Trust

We're here
to do the
right thing

All our funds exclude tobacco, landmines, cluster bombs and nuclear weapons.

We donate 15% of the management fees you pay to charity.

Okay, what's the Catch

No, you aren’t being cynical. We get it. The whole ‘nonprofit’, ‘low fees’ thing. Especially since we’ve all been told fibs on these topics in the past.

Questioning it all is good. In fact, that’s exactly what we did. And that’s why we decided we wanted to do things differently.

No shiny head offices, no costly advertising and no commissions. Just letting Kiwis keep the money they’ve worked really hard for.

Our Team
Experienced in Investments.
We know first hand how others pass on their costs to members in the form of higher fees. (Come to think of it, we’ve been paying those high fees too, just like you.) So we set about offering these funds to maximise your returns by charging the lowest possible fees.

Key Staff

Sam Stubbs

Managing Director

Click here for Bio

Sam Stubbs was most recently the CEO Of Tower Investments, a KiwiSaver default provider. Before that he was Managing Director of Hanover Group, and spent 10 years working for Goldman Sachs in London and Hong Kong. He previously worked for Natwest Markets, Fay, Richwhite and IBM New Zealand.

He has been a Board Member of the Financial Services Council, and a member of the Government Taskforce on Financial Services.

Sam has an MA (Hons) from the University of Auckland.

Sam is the father of two children. He dreams of Simplicity and sailing around the world.

Andrew Lance

Chief Operating Officer

Click here for Bio

After more than 10 years working in City of London bond market for various investment banks, Andrew emigrated to New Zealand at the end of 1993. More accurately, he was brought here as a souvenir of his wife’s OE. He then fulfilled a variety of roles for New Zealand Funds Management, TOWER Investments, Fisher Funds and finally AMP Financial Services, where he was the investment expert in the project team transitioning AMP products into the new FMC Act regulatory regime. Stimulating stuff!

Andrew and his wife, Heidi have two sons aged 12 and 16, who keep them on their toes. Always a keen sportsman, he still manages to play cricket, ski whenever possible and get in an occasional round of golf.

Amir Bashir

Chief Technology Officer

Click here for Bio

Amir, Simplicity's CTO, leads the long term technology vision and is responsible for the platform selection and technical design of the Simplicity system. Amir holds an Engineering degree from Massey University majoring in Software.

With close to 10 years of experience working with web technologies, Amir has a great understanding of the web space. Prior to joining Simplicity, Amir worked as senior and lead developer for a number of development agencies and also worked as the Infrastructure Development Manager for

Jane Gold

Chief Financial Officer

Click here for Bio

Jane is the CFO.  She qualified as a Chartered Accountant with Price Waterhouse in 1996.  Since then she has gained extensive experience in the corporate sector in London, Melbourne and Auckland.  

Recently, in 2010, she was CFO at Tower Health and Life.  Then she led the Finance Team at ecostore for 4 years and most recently CFO at Kepa Financial Services Ltd.  Jane’s particular area of expertise is in financial services in all areas of financial and management accounting, reporting, analysis and financial modelling.  

Outside of the corporate world Jane is kept busy with her 2 primary school age boys, cooking, gardening, reading, shopping and a small amount of relaxing.

Craig Simpson

Head of Operations

Click here for Bio

Craig Simpson has had nearly 30 years worth of financial markets experience in New Zealand. He holds a Business Degree endorsed in Finance from Massey University.

Craig is an Authorised Financial Adviser (AFA) and is an Associate Member of the Chartered Financial Analyst (CFA) Society.

Immediately prior to joining Simplicity, Craig worked as a senior analyst for where he was responsible for monitoring and reporting on KiwiSaver funds and their performance on a quarterly basis.

Previously, Craig worked for BNZ Private Bank. In his capacity as Partner-Portfolio Management, he was responsible for a team of financial planners and analysts and oversaw the advice provided to the bank's high net worth Clients. Craig has a passion for wines and motorcars.

Amanda Morrall


Click here for Bio

Amanda Morrall was previously an editor at and was responsible for its KiwiSaver section. A media commentator, public speaker, columnist and now business owner, Amanda is also author of Money Matters: Get Your Life and $$ Sorted, published by Penguin Random House.

Amanda has 20 years experience as a journalist in New Zealand and Canada where she worked as a producer of a national business show for The Canadian Broadcasting Corporation, an editor for The Canadian Press wire service, and a reporter for several Western Canadian print media. She holds a Masters Degree from Trinity College in Dublin.

Sarah Woodfield

Head of Compliance

Click here for Bio

Sarah has more than 16 years experience working in the finance industry in banking, investments, regulation, and compliance. Sarah was a Senior Adviser with the Financial Markets Authority for seven years. Her involvement there was licensing and monitoring authorised financial entities and individuals, and she is an AFA (Authorised Financial Adviser).

Sarah loves being an Auntie to her six nieces and nephews, and is involved with various non-profit groups which focus on financial capability, communities and the environment. She enjoys cycling as her main form of transport.

Daniel Relf

Head of Strategy & Sales

Click here for Bio

Daniel Relf is a senior executive with over 18 years of sales and marketing experience in both Australia and New Zealand. He returned to NZ following a 10 years period with Vodafone Hutchison Australia and joined 2degrees where he built a business team across the country. In 2013, he joined Tax Management New Zealand as Head of Client Services.

Daniel is married and has two girls who love the outdoors. When not having fun with the family Daniel enjoys sailing and golf.

Independent Directors

Joy Marslin

Ex Head of Private Wealth - Westpac

Click here for Bio

Joy has had an extensive career in wealth and private banking. In addition to her role on the Board of Simplicity, Joy is a Consultant, on the Board of Trustees for the Auckland Communities Foundation (ACF) and is a panel member for Financial Services Complaints Ltd.

Joy’s previous roles include Head of Private Wealth Management for Westpac and Head of Wealth for ANZ New Zealand. Joy has been a committee member and/or Chair of investment committees for both banking organisations and currently the ACF.

Reuben Halper

Agency Lead at Google New Zealand

Click here for Bio

Reuben is responsible for Google's business with New Zealand advertising agencies. Before relocating to New Zealand in late-2015 he spent the previous 6 years with Google UK, first as part of the Zoo, Google's internal creative think tank, then subsequently leading the global Unilever team responsible for working across Unilever's biggest brands.

Reuben has worn many hats in his career including strategist, Emmy-award winning TV producer, creative and production team leader as well as product manager. Across roles and industries his work has been recognised both internally and externally, including a D&AD award for creative work, Emmy awards for work in TV & digital as well as recognition in the form of a patent for breakthrough broadcast technology.

Shamubeel Eaqub

Economist, author, commentator

Click here for Bio

Shamubeel is an experienced economist, financial analyst and author. He has worked in various banks and consultancies in New Zealand and Australia.

He currently balances a portfolio of activities: consulting through Sense Partners, a boutique economic consultancy; various governance and advisory roles for charities, SMEs and CCOs; columnist for Fairfax and the Sunday Star Times.

He holds a BCOM(Hons) in Economics from Lincoln University and is also a Chartered Financial Analyst. He has authored several books – the most recent are Generation Rent and Growing Apart.

Shamubeel lives in Auckland with wife, Selena, and son, Haydn.

The Simplicity Charitable


Peter Neilson (Chair)

Ex Associate Finance Minister / CEO Financial Services Council

Marisa Fong

Entrepreneur, Co- founder TBC Partners

Sam Stubbs

Ex CEO Tower Investments

Rachel Taylor

Partner- DLA Piper

Chris Chamberlin

World Bank economist and sector manager

Scobie Ward

Co-founder and CEO of Ward Ferry

Michelle Boag

Director at Boag Allan SVG Ltd

Jenene Crossan

CEO/Founder of Flossie

We like to work with the best

Our business partners are the best at what they do. We all benefit from their expertise.
Public trust. Supervisor to other investment funds
MMC, Supplier of administration, unit pricing and accounting services.
KPMG Audits the funds
Fund Management
Vanguard, the world's second largest asset manager.
Innovation Partner
Helping companies create transformative growth through new products and business models.